As Asian consumers become more aware of healthy and natural beauty products, skincare companies in the region are stepping up to cater to the market. Here are five brands that offer toxin-free and chemical-free beauty



 

SU: Face masks registered the fastest growth among all skincare products in Asia at 13% as of 2016. Mass skin brands launched face masks in a variety of formats such as tissue sheet, gel mask, rubber mask, no wash-off and clay, enabling consumers to enjoy the ‘spa experience’ at home at cheap prices. The “one face mask a day” mantra was a growing trend in Asia, particularly in countries like China, Hong Kong and Singapore, where the K-beauty influence is big – Korean celebrities often mention this as part of their daily skincare regime. As such, face mask usage is increasingly settling as a daily routine in Asia, unlike before when it was a weekly ritual. 

Reference:
https://www.tofusecret.com
https://jsaromabeauty.com

Since I started to cover K-pop in 2017, I've interviewed approximately 66 idols — and counting. Through our conversations backstage or over the phone, I've learned that beauty, specifically skin care, blurs language barriers and gives us common ground. I may not know how to hit a high note while body rolling like Monsta X's Kihyun or even Chung Ha, but at the end of the day, we all wash off our makeup and dive into an extensive skin-care routine. Many beauty terms are exactly the same in Korean as they are in English, like lotion, serum, and cleansing foam.

About halfway through our chats is when things started getting weird. K-pop stars began sharing the incredibly unexpected secrets to their clear, poreless skin, such as cleansing with contact lens solution or applying products with specific fingers.  Keep scrolling to find out more about their decidedly odd skin-care techniques and go-to products — all in one place.

Reference:
https://www.allure.com/gallery/k-pop-stars-skin-care-routines-and-tips